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CompTIA Managing the Technology Channel Part 1

May 2-5, 2023 at 10:00 AM (CDT)

Our most popular training, CompTIA Corporate Vendor Members can earn a certificate of completion in technology channel account management training with this 8-module online course. Module descriptions are listed below:

Managing the Technology Channel Part 1

1. Defining a Successful CAM
   • Identify terminology important to a CAM.
   • Describe the skills, relationships, and environments necessary for a high-performing channel account manager. 
   • Evaluate competency and skills by completing a self-assessment.
2. Developing a Partner Value Proposition
   • Assess capacity planning.
   • Describe the importance of creating a partner value proposition.
   • Examine information needed to build a partner value proposition.
   • Build a partner value proposition.
3. Aligning and Prioritizing Partners
   • Compare and contrast the priorities of various decision-makers in a partner organization.
   • Identify partner priorities through discovery questions.
   • Apply best practices to align company priorities with partner priorities.
4. Evaluating and Accelerating Productivity
   • Describe techniques to accelerate partner productivity.
   • Measure partner performance through key metrics.
   • Use best practices to accelerate productivity
5. Building a Ramp Plan
   • Evaluate the framework of ramp phases and the partner lifecycle.
   • Identify the components of a ramp plan. 
   • Identify best practices for keeping ramp plans on track.
6. Managing Channel Partners
   • Identify the information you need to build a partner profile.
   • Describe partner performance and partner management strategies.
   • Describe approaches for dealing with channel conflict.
   • Describe best practices for partner communication, engagement, and management.
7. Marketing with Channel Partners
   • Describe the value of partner marketing programs.
   • Describe the CAM’s role in marketing.
   • Apply best practices for building a repeatable partner marketing system.
8. Partner and Customer Experience
   • Identify ways to focus on the partner experience. 
   • Identify ways to focus on the customer experience. 

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